Welcome!

b2b_growth.exe is a weekly marketing & growth newsletter for B2B with software products - focusing on how to grow systematically with organic & paid channels.
You’ll find articles about strategy, tactics, best-practises, guides, frameworks, templates and expert-insights on a weekly basis.

Created by Valentin Eiber — a B2B Marketer & Growth Advisor who works with B2B companies, mainly SaaS, Tech & AI startups. Since 2024, he supported 20+ B2B SaaS & Tech companies as fractional CMO & advisor and worked for and with companies like Babbel for Business, Perspective.io, Mable, Famedly, Mozaik, vizrm and many more.

💾 B2B Marketing topics covered:

• Organic & Paid Acquisition Strategy & Execution Tipps
  (Lead-Gen, Demand-Gen, Demand-Capture, etc.)

• Campaign Management & Funnel Optimization Insights

• Tracking, Analytics, Reporting and Forecasting

• Channel Playbooks: LinkedIn, Meta, Google/Bing, Paid Email Marketing

• Video interviews with B2B experts & founders

b2b_growth.exe runs weekly.
System Requirements:
🚀 A growth mindset
🧠 ~10MB of free headspace
☕️ 1–2 coffees (optional but recommended)