This is how I'd grow my B2B SaaS from 0,5 to €1.5M ARR 🚀
(if I just recently closed my seed round 🪴)
New here? Each week, I share practical marketing strategies and tactics designed to help you scale your B2B business beyond €1 million in ARR 🚀
2 ways I can help you scale your B2B company beyond €1 Million ARR 🤝
1️⃣ 1-on-1 Marketing Advisory — For B2B founders growing from €0 to €1M ARR (starting at €500/month)
Weekly strategy sessions via video call
Actionable insights, frameworks & guidance
Ongoing support via Slack or WhatsApp
2️⃣ Growth & Paid Media Freelancer / Fractional Head of Growth (pricing on request)
Strategic guidance and hands-on execution for rapid results
Seamless integration with your team
Backed by 7+ years of B2B marketing & growth expertise
🔗 Visit valentineiber.com
1️⃣ Build Your First Repeatable Sales Process
You're likely doing Founder-Led Sales and closing deals yourself now. Time to document your sales motion, then hire and onboard a rep or two.
👉 Hire 1–2 AEs or SDR + AE combo, depending on your sales cycle.
Build a sales playbook from what you've been doing: emails, call scripts, objections, case studies.
👉 Use a CRM with structured pipeline stages (I'd recommend HubSpot).
Set a quota and track leading metrics (demos booked, win rate, time to close, etc.).
2️⃣ Turn Content Marketing Into a Growth Engine
You're already doing content — great. Now amplify it.
👉 Hire a part-time or full-time content person or agency to scale social, blog posts, case studies, and SEO.
👉 Focus on bottom-of-funnel content: competitor comparisons, customer success stories, use-case landing pages.
3️⃣ Formalize & Scale Partnerships
If partners are driving leads:
👉 Create a Partner / Referral Program: tiers, incentives, co-marketing options.
👉 Recruit 1 person focused on partner acquisition & success.
Track partner-sourced pipeline and close rates.
This can become a channel that scales faster than direct sales.
4️⃣ Invest in Customer Expansion + Retention
At 500k ARR, you might already have expansion potential in your base.
👉 Expand Customer Success to drive upsells/expansions.
👉 Implement NPS + feedback loops for product and messaging insight.
Increase LTV to help CAC math work.
5️⃣ Refine Your Ideal Customer Profile (ICP)
Getting to €1.5M means focusing more, not less.
👉 Which types of customers close fastest? Stay longest? Expand the most?
👉 Prioritize outreach, content, and features around them.
6️⃣ Start Your Paid Growth Engine
👉 Focus on Demand Capture via Google/Bing (focus on in-market accounts).
Run 4 campaigns: Brand-KW, In-Market-KW, Competitor-KW, Retargeting.
Spend most on In-Market.
👉 Support Paid Search by sponsoring Posts / Thought Leader Ads on LinkedIn.
Identify which accounts interact with your ads using a tool like Fibbler.
👉 Provide this information to your sales team.
7️⃣ Founder's Role: From Doer to Builder
You're the engine so far. Going forward:
👉 Still close key deals
👉 Coach, build & support your team
Build systems that scale: You don’t need to vanish from sales — but you do need to multiply yourself.
