The Best LinkedIn Ads & Allbound Framework for Early-Stage in 2025
LinkedIn Ads Framework (with Fibbler Example) + how to combine it with Automated Outbound for the ultimate Allbound motion.
Many marketers & founders are still stuck with the 2020 marketing playbooks.
They want to sell directly – through cold lead-gen campaigns.
The problem?
As an early-stage startup, you’re completely unknown.
Nobody trusts you. You have no brand, no recognizable face.
And far too few touchpoints in the buying journey.
Why should anyone book a demo on the very first encounter?
LinkedIn Ads work differently for startups than for established companies.
You need a structured trust-building process.
This is my LinkedIn Ads Framework for Early-Stage Startups:
Step 0: Activate Internal Experts
The CEO and 1–3 other executives (e.g. Head of Sales, Head of Marketing, Partner Lead, CS Lead, etc.) should post on LinkedIn at least 3 times per week.
CEO/Leader = Company = Brand
Deep, authentic content
Analyses, stories, concrete learnings
Industry insights with compelling numbers
Occasionally personal stories to build empathy
No “Well done XY” posts or simply resharing other posts
👉 In B2B, people buy from people. Your target audience needs to regularly see the key faces of your company in their feed.
Step 1: Capture Attention
Regular content creation? ✅
Now it’s time to make the most out of it, by giving your Thought Leaders more visibility. The goal is to share your story and your strategic narrative / core message as well as general value for your audience.
What ads to run:
Text Ads with your core message / messaging and narrative
Thought Leader Ads with value and narrative (for this the founder must actively create content – if that’s already an issue, DM me and I’ll show you how to do it)
Optional – depending on company identity: Image Ads that make people laugh, nod, and remember you.
Step 2: Build Relationships
If your ACV is above 20k €, you should consider uploading your list of top target accounts and distribute posts directly to your ICP.
What ads to run:
Retargeting with consistent branding
Repeating your messaging, story and narrative
Connecting your brand to specific problems
Creating urgency around the problem
Stage 3: Drive Conversions
👉 Turning interest into sign-ups/demos
Reach out via Conversation Ads to everyone who engaged with your Cold and Retargeting-Layer Thought Leader Ads. In addition, use Image Ads to showcase Success Stories and to create FOMO.
What ads to run:
High-intent retargeting with conversion ads
“FOMO” messaging
Customer success stories
Optional – depending on company identity: Image Ads that make people laugh
The difference compared to other approaches?
You’re not penetrating a cold audience with pushy CTAs and content.
Instead, you’re systematically building a brand in the minds of your target group and creating trust, familiarity, and interest.
When these people actually have a need, they’ll think of you first.
Fibbler shows how well this works:
With €4–5k monthly ad budget (according to Adam Holmgren, Co-Founder of Fibbler) – and exactly this system, they continuously build brand awareness and win new customers.
👉 Qualified inbound requests come in on their own, at the right time
👉 A company no B2B performance marketer can ignore
👉 A sustainable growth engine, because it also builds brand
Step 4: Combine Inbound (LinkedIn Ads) with Outbound = Allbound
Especially when your Go-To-Market motion is account-based, I recommend to combine LinkedIn Ads with strategic outbound activities.
(Warm) Outbound via DM
Connect with your target audience (people from target account) when:
👉 They engaged with posts
👉 Visited your website
👉 Downloaded freebies
LinkedIn limits you to about 40 requests per person per day.
So use them wisely.
Automate Outreach
Use tools like Clay, Lemlist, Instantly.ai, HeyReach.io, etc. to automate outbound sequences.
Combine LinkedIn + Email: build multi-channel nurturing.
Tracking Setup
Use LinkedIn’s CAPI (Conversion API) integration to send CRM data back into LinkedIn.
Use tools like Fibbler to or Dreamdata to attribute pipeline to these plays, matching LinkedIn Ads data in your CRM to your target accounts and to show ROI.
You’ll need this when you pitch your Founder, the CMO or CFO why this isn’t just “brand stuff”, but moves revenue.
👉 Organic + Paid + Warm Outbound + Tracking = More Demos & Sales Calls 🚀