✋ Stop running LinkedIn Ads if… ⛔

After talking to more than 300 b2b founders & C-Level in the last 7 years I understood that..

..most companies have the wrong idea about LinkedIn Ads.

Roughly 70-90% of your potential customers (ICP) are not ready to buy or don’t consider buying a solution like yours.

That also means that you can only convert 10-30% into leads straight away.

People aren’t active on LinkedIn to look for solutions, cause it’s a social media platform.
They want to connect with others, learn, grow, exchange.

However, many companies try to run hardcore lead-gen ads to a cold audience on LinkedIn, hoping they can convert prospects straight away into leads.

But here is the thing: It won’t work!

I just recently asked people what their challenges are with LinkedIn and most of them said: “Too expensive, high CPLs”

And yes, it’s true. LinkedIn Ads are very expensive if you use them to capture demand (lead-gen).

LinkedIn is a great platform to create demand. To educate people and to make sure your company and product stays to of mind with your audience.

It’s a perfect addition to Demand-Capture activities via Google Ads.
It’s perfect to build awareness, trust and show proof that your product delivers value.

So pls stop using LinkedIn to generate leads, you are wasting your money.