Execution Paralysis Is Holding You Back — This Is How You Break Through and Accelerate Your Growth
Tactical advice for founders (incl. 1 template & 1 framework) — based on my work with early-stage B2B founders — to help you grow your revenue faster.
In my work advising early-stage B2B founders, I’ve noticed a clear pattern: The startups that grow fastest aren’t the ones with the best ideas or sexiest product.
They’re the ones who move — and improve — fast.
This deep dive breaks down what I’ve seen work in the field: how to speed up execution, break through discomfort, and actually translate ideas into revenue. If you're a founder stuck between €0–€10k MRR, this is especially for you.
1. Speed of Execution = Speed of Growth
You refined your ICP. You rewrote your positioning. You even documented it neatly in Notion.
But did you update your website? Your sales deck? Your cold email copy? Your LinkedIn profile?
That’s where most founders stall — the execution gap between knowing what to do and actually doing it. And that delay kills momentum.
Why Execution Lags (and What to Do About It)
Most execution bottlenecks come from three issues:
Perfectionism: Waiting until everything is polished.
Tool paralysis: Not knowing how to get something live.
Lack of capacity: Being spread too thin to act quickly.
Here’s how to fix it:
A. Use Tools That Shrink the Gap
You don’t need a full marketing team to execute at speed:
ChatGPT: Draft website copy, cold emails, subject lines, or landing pages from bullet points, based on your ICP, Persona and messaging inputs. Think about building your own GPT - this will help you save time when prompting.
Canva + Tella: Use these to quickly build or update sales decks, visual explainers, or product demos.
With Canva Pro you can also create templates and save your company’s font & colors, which will help you to accelerate your content creatio neven more.Notion: Build repeatable systems for onboarding, outreach, or growth experiments.
B. When (and Who) to Bring In
If you keep getting stuck, it’s likely a capacity, clarity and or structure issue. You need focused help. Here are your best bets:
Executional Advisors: Founders often need someone who combines strategic guidance and hands-on help. Someone who not only tells you what to do — but actually helps do it.
New here? Each week, I share practical marketing strategies and tactics designed to help you scale your B2B business beyond €1 million in ARR 🚀
2 ways I can help you scale your B2B company to €500k ARR 🤝
1️⃣ 1-on-1 Marketing Advisory - For B2B founders who need strategic guidance (starting at €500/month)
2️⃣ Advisory + Execution - For B2B founders who also need hands-on support with content creation, design and execution (starting at €1500/month - includes Advisory)
Why me?Strategic guidance and hands-on execution for rapid results
Seamless integration with your team
Backed by 7+ years of B2B marketing & growth expertise
🔗 Book a call via valentineiber.com
Freelancers & Agencies: Great when you know the exact gap and topic (e.g. need a landing page, ad creatives or outbound email setup). Not so great if you have quite a couple of different topics, gaps, tasks. Make sure they’re used to early-stage pace.
Hiring a Generalist Marketer: Can work, but be careful. Senior hires are often quite expensive and Junior hires may need more guidance than you can give. It rarely works out unless you already have strong GTM leadership.
2. Growth Lives Outside Your Comfort Zone
The biggest unlocks I’ve seen came from founders doing stuff that felt uncomfortable — and doing it weekly.
Here’s what that looks like in practice:
A. Face-to-Face Client Calls
Don’t hide behind email. Set up 1:1 calls with power users or churned customers.
Your goal is to generate qualitative data and insights about your customers and those who might be or have been.
Ask:
"What’s the biggest win you’ve gotten since using us?"
"What nearly made you not sign up?"
"How do you consume media?"
"How do you learn new things or stay informed?"
"Where are you active (besides of LinkedIn)?"
"Who do you trust and why?"
Use those insights to fuel outreach, content creation, positioning, and onboarding tweaks.
It’s also a great conversation starter for creating testimonials.
B. Cold Calling & Outreach
Start with a narrow, hand-picked list. Write custom first lines. Create a telephone guide for your calls.
Handle objections smart and fast by writing down common objections, prioritizing them and finding answers to it.
Here is a free Google Sheet template for objection handling I created.
Start actually calling people, even though it feels super weird at the beginning. But trust me, it will get better! 💙
Use Loom or Tella to record product use cases, walkthroughs, explainer and send them out afterwards.
Use tools like Clay, Apollo, Lemlist.
C. Speaking or Hosting Events
Speak at niche events, webinars, or meetups where your ICP hangs out.
No invite? Host your own. Invite your ICP for dinners or small thought-leader exchanges.
Use it to build trust and capture leads.
Also, it could make sense speaking in podcasts that your ICP is listening to.
D. Creating and Publishing Content
You don’t need to be a thought leader. Just document what you’re learning.
3x week on LinkedIn: Use Chat GPT to help you structure your content creation and let it develop a content plan. Mix insights, your expert knowledge and personal topics to create visibility and connections.
Turn call learnings into mini-posts.
Share video testimonials of clients.
E. Recording Videos
Start with a 1-minute explainer. No need for editing.
Use Loom or Tella. Drop them into your onboarding flow or cold emails.
As soon as you feel more comfy start recording longer videos, explaining your product, use cases or give tips.
Videos add trust and lower sales resistance, by making you more approachable as a human.
Struggling to get outside of your comfort zone?
Using the SEEN Framework to Break Through
When founders avoid action, it’s rarely because they don’t care.
It’s because they’re hitting internal resistance.
The SEEN Framework helps surface and work through it. It’s rooted in emotional awareness — and helps cut through surface excuses.
S – Scared
What am I afraid will happen if I take this step? (E.g. rejection, looking stupid, wasting time)
E – Embarrassed
What part of this makes me feel exposed or foolish? (E.g. public speaking, looking unprepared, having low views)
E – Expect
What outcome am I expecting — and is that helping or hurting? (E.g. expecting perfection, expecting rejection, expecting silence)
N – Need
What do I need to feel confident taking action? (E.g. better messaging, support from someone, a clearer process)
The cool thing about the SEEN framework is, that you can use it in multiple contexts:
Self-reflection: To unblock yourself from avoiding key moves
Team discussions: To understand why your co-founder or employee may be slowing things down
Customer conversations: To get to the emotional truth behind buying hesitations
Final Takeaway
If you're not growing, it’s probably not because your idea sucks. It’s because execution is stuck in a bottleneck.
Break that down by:
Moving fast with tools that shrink the gap
Getting help that doesn’t just strategize, but ships
Leaning into the discomfort that’s hiding your next 10 demos
Growth lives in momentum.
And momentum starts with action.
I help early-stage B2B SaaS & tech founders grow with clarity and speed — combining strategic advisory with hands-on execution.
Want to move faster?
Subscribe here, follow me on LinkedIn, or work with me:
2 ways I can help you scale your B2B company to €500k ARR 🤝
1️⃣ 1-on-1 Marketing Advisory - For B2B founders who need strategic guidance (starting at €500/month)
2️⃣ Fractional Full-Stack Marketer - For B2B founders who also need hands-on support with content creation, design and execution (starting at €1500/month - includes Advisory)
Why me?
Strategic guidance and hands-on execution for rapid results
Seamless integration with your team
Backed by 7+ years of B2B marketing & growth expertise
🔗 Book a call via valentineiber.com